Ethics in Advertising: Making the case for doing the right thing using various quantitative approaches

using various quantitative approaches

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Ethics in Advertising: Making the case for doing the right thing using various quantitative approachesAuthor: Wally Snyder Category: Business & Finance Language: English Publisher: Routledge Publication date: November 3, 2016 This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author